David Guetta’s Album ‘One Love’ was released in 2009 and was a very popular album with many hits with other artists on the album. The front cover is very simple and has a close-up/mid shot of David Guetta on the front in black and white with a pair of sunglasses on. This could show that he’s trying to be cool and appeal to the younger generation of teenagers. The picture shows his face and is easily identified even though he has glasses covering his eyes. The black and white filter over the image is effective because his white top with the words on his top stick out which engage you into the album cover.
The typography of his name it white and bold and his own logo which allows the audience to remember where they have seen that font and style before. It stands out against the grey/black background which makes it easy to read and to spot, the name of the album ‘One Love’ is below his name which is in a font that looks like it has been painted in a dark pink/purple colour. It looks quite childish but appealing at the same time because it is messy but still readable, it is in quite a small style but the colour of the text makes up for the size.
The actual CD is silver and has writing all over it in the same format as the ‘One Love’ font which looks like a child has painted over the CD. It is messy and has various random lines smeared across it, this matches the dance genre because the colours of the black and pink together almost make it look like a paint party or something where a night out might get messy. It looks appealing because I haven’t seen anything like this before which connotes children and childish behaviour but is visually pleasing to teenagers and young adults as well.They use the circle in the middle of the disk as the ‘O’ to the ‘One Love’ which is quite unique and something extra to add to the CD.
This writing could suggest that David Guetta is fairly laid back and wants to have fun with the album and his music. He wants to say that he can do whatever he wants with his album, if it’s his music he can be as creative and wacky with it as much as he wants. This is both similar and different to other dance genre artists, as some don’t want to give away the fact that they are dance music and others want to show that off. Such as Calvin Harris’ 18 months, doesn’t connote that his music is dance whereas someone like Sub Focus who has various different colours on the front of his album which suggests house/electronic dance music almost instantly.
On the CD there is also a paragraph that explains the copyright to David Guetta and his record label and that all of his music may not be copied or used without his or the record labels permission.
On the back of the album it has a list of all of the tracks that are on the CD, the colour scheme sticks to black, purple/pink and white and continues the messy paint effect throughout the whole CD cover. The same typography of David Guetta’s signature name is on the back as well so that the audience are familiar with the font and style of his name so that they can recognise him more often. In the bottom corner there is tiny logos of all the record labels and companies that helped with his music, this is a vital part of an album when it comes to making a digipak because we’ll have to chose a record label that matches our genre.
Beth Lemondine A2 OCR Media Studies 